The showroom is located in a strategic area of Hanoi with many luxurious showrooms of Mercedes-Benz, Audi, BMW. Besides that, the surrounding also includes different high-end residential and commercial centers such as: the Keangnam Tower, the tallest building in Vietnam, the Indochina Plaza or the Manor, which are described as a small Paris inside Hanoi.

SieMatic showroom in Hanoi is regarded as one of the most beautiful kitchen showrooms in Asia. With an open space of 300m2 and 6 different kitchen programs from modern style to classic collection, Vietnamese customers can now experience the products and services at the highest level of international standards in kitchen market.